“How we ruin social networks”

Pretty fascinating article about Facebook’s demise. But it illustrates broadly how we look to Facebook for more than an app should provide.

Facebook, like every other Internet profile, gave yet another opportunity to curate an identity. But ultimately we run back into ourselves, one way or another. People simply aren’t reliable curators; there isn’t enough good stuff going on. We can’t stay interesting long enough, especially with an unreliable audience. Hence why Facebook’s gaps are now filled by brands.




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